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Green Canvas Campaigns
The Plant for the Planet Ads by Legas Delaney are an Eco-Friendly Reminder


By: Ana Lopez (Star) Jan 31, 12
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The gorgeous Plant for the Planet ads are not only pieces of art, but they also a clever way to direct the world’s attention towards the importance of planting more trees. The advertising group Legas Delaney beautifully executed a green campaign by using tree leaves as canvasses.

With the tagline “Every leaf traps CO2,” Plant for the Planet wants to encourage people to donate a tree. In order to illustrate the correlation between leaves and CO2, the agency digitally carved designs into leaves, which literally show how CO2 is released into the environment; for instance, an airplane flying in the sky.

Beautifully colored and created, the Plant for the Planet ads use art to raise awareness about an important issue.



Source: thisiscolossal
Readmore: leagasdelaney



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