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The PINK loves Consent is a Victoria Secret hoax campaign that sells anti-rape panties to get its point across. Its release, which coincides with the much anticipated VS fashion show, has been garnering a lot of buzz for its important message, which would be an unexpected pair with VS’s sexy and provocative marketing strategy.
An activist who claimed to be working for the lingerie company articulated that the reasoning for these anti-rape panties was “to win back customers it has alienated with its ‘rape culture’ styles.” By replacing such slogans as ‘Sure Thing’ with ‘Ask First,’ the campaign hopes to send a powerful message and a reminder that consent is always necessary when engaging in any sexual act.
Though the speculation of the anti-rape panties’ authenticity has been debunked as fake, the message that the campaign evokes is most certainly not.