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Flixel is a the latest photography app that allows its users to create Instagram-worthy shots with a twist—they move. The term “Cinemagraph” was trademarked by visual artists and photography duo, Kevin Burg and Jamie Beck. While Beck and Burg create their enchanting images using video equipment and post-production editing in Adobe AfterEffects and Photoshop, Flixel is making the process possible with a few swipes on the iPhone.
These hybrid images blur the boundaries of what distinguishes video from photograph and bring exciting creative possibilities. Many brands have approached Beck and Burg to create editorial-themed Cinemagraphs and it makes sense why they would appeal to advertisers. These living photos catch people’s attention through a second glance to appreciate their subtlety.
Flixel is a Toronto-based company and co-founders, Phillippe LeBlanc and Mark Homza, are definitely on to something interesting with their latest photography app.