The Hill Side’s Fall 2010 lookbook contains models dressed in its collection posing for candid pictures in a photo booth. What a creative way to feature the clothes -- the models look like they’re having fun rather than doing work.
Another central theme surrounding the lookbook is the color of choice on both the line of clothing and backdrop. Blue, red and white were the featured colors, matching the red and blue curtains of the photo booth -- very appropriate for the all-American brand.
Why This Trend Is Growing
- Candid Photoshoots
- Opportunity for brands to showcase their products in a more authentic and playful way by using candid photoshoots.
- Interactive Marketing
- Using interactive photo booths as a marketing tool to engage customers and create memorable brand experiences.
- Color-coordinated Lookbooks
- Creating cohesive lookbooks by using color coordination between clothing and backdrops to make a visually appealing presentation.
Industries Being Reshaped
- Fashion
- Fashion industry can utilize candid photoshoots to showcase their collections in an innovative and engaging way.
- Event Planning
- Event planners can incorporate interactive photo booths as a unique and interactive marketing opportunity for their clients.
- Photography
- Photography industry can offer color-coordinated lookbook services to fashion brands, creating visually stunning presentations.
