Featured on a website as fun, colorful and cute as its holiday catalog, the Peter Alexander Christmas 2012 collection is here to make you wish you'd booked that Australian cruise for the holidays.
The quirky and fun Australian designer has released his newest range of clothing, presented in a catalog so vibrant, I strongly suggest you look through it with sunnies on. Titled 'South Pacific,' the Peter Alexander Christmas 2012 catalog is truly for those who have scored a tropical winter getaway, as it features bold prints, ranging from stripes and florals to fruits, cute sundresses, printed shorts and everything else you might need for a sunny vacation (a pineapple, perhaps?).
If you visit the site now and post which outfit you like best from the Peter Alexander 2012 catalog, you get a chance to win one of his Limited Edition Glasshouse Candles called 'Coconut Lychee' (yum).
What's Driving This Trend
- Colorful Fashion Catalogs
- There is a disruptive innovation opportunity in creating vibrant and visually appealing catalogs that capture the attention of consumers.
- Resort Fashion
- Designing clothing specifically for tropical winter getaways presents an opportunity for disruptive innovation in the fashion industry.
- Printed Clothing
- The use of bold prints, such as stripes, florals, and fruits, in clothing can be a disruptive innovation for brands looking to stand out in the market.
Who This Affects Most
- Fashion Retail
- Fashion retailers can explore disruptive innovation in creating catalogs and clothing targeted towards vacationers and resort-goers.
- Travel and Tourism
- The travel and tourism industry can benefit from disruptive innovation by collaborating with fashion designers to create vacation-specific clothing lines.
- Home Decor
- The use of tropical prints and themes in home decor products can be a disruptive innovation opportunity for the home decor industry.
