It's a cross between a football mouthpiece and an "As Seen On TV" grooming product. It's called the GoateeSaver and it's the brainchild of Scott Bonge. Simple idea, really. You bite down on the mouthpiece, dial in the width to fit your desired goatee shape, and cut around it, the plastic edges blocking the blades from your hairy man-mask.
Scott's GoateeSaver was featured on the Tonight Show and since then, has received an enormous amount of orders.
Implications - There's an old adage that says, "Real men wear goatees." There's an even older one that says, "Not all men can grow goatees," and unfortunately I fall into the second class. Nevertheless, the GoateeSaver looks like an incredible creation for men who fight the daily facial hair battle.
What's Driving This Trend
- Grooming Gadgets
- The rise of innovative grooming gadgets like the GoateeSaver present new opportunities to cater to the specific needs of men's grooming routines.
- Personalized Grooming
- Personalized grooming tools such as the GoateeSaver allow individuals to shape their facial hair according to their desired style, opening up possibilities for customized grooming solutions.
- As Seen on TV Products
- The popularity of the GoateeSaver, featured on the Tonight Show, highlights the continued demand for unique, problem-solving products in the As Seen On TV industry.
Who This Affects Most
- Men's Grooming
- The GoateeSaver is revolutionizing the men's grooming industry by offering a specialized tool for shaping and maintaining goatee styles.
- Personal Care
- Innovations like the GoateeSaver tap into the personal care industry by providing individuals with tailored solutions for their grooming routines.
- Direct Response Marketing
- The success of the GoateeSaver as an As Seen On TV product demonstrates the potential of the direct response marketing industry to showcase unique and problem-solving gadgets to a wide audience.
