The 80s revival has been omnipresent lately; Patrick Mattison’s ‘Jacquelyn and Emilie’ shoot shows how these themes are incorporated outside of the mainstream—with bright pink hair and matching aqua makeup and hair accessories, as a start.
In this Patrick Mattison set, Jacquelyn and fellow model Emilie show how 80s looks have been given a subculture twist. Instead of neon sunglasses and clothing, Jacquelyn’s neon is all in her hair, eye makeup and accessories. Rather than thigh-to-ankle tattered leggings, Emilie’s only feature a few rips above the knee and are covered by knee-high boots.
Why This Trend Is Growing
- 80s Revival
- Businesses can explore adopting elements of the 80s aesthetics to add a playful touch to their products or marketing campaigns.
- Hypercolor Hair
- Innovation opportunities in hair, makeup, and fashion industries to develop products that change color with temperature or light to create a unique and fun experience for consumers.
- Subculture Twist
- Opportunities to incorporate subculture elements into mainstream aesthetics to create new and exciting looks that appeal to diverse audiences.
Industries Being Reshaped
- Beauty
- Beauty companies can explore new product lines that incorporate playful aesthetics like hypercolor hair and makeup for a unique twist on classic looks.
- Fashion
- Fashion designers and brands can draw inspiration from the subculture twist on 80s revival and experiment with incorporating unique colors and styling into their collections.
- Entertainment
- Entertainment marketers can leverage the popularity of 80s revival in films and TV shows to create immersive experiences that transport audiences back in time and provide a fun and nostalgic escape.
