Cupcakes and Cashmere blogger Emily Schuman has released the Parted Pastel Manicure tutorial in celebration of the coming spring and summer months. The Estee Lauder representative works with the brands nail lacquers as she displayed their durability and centrality within this cosmetic niche.
Schuman began the Parted Pastel Manicure guide with two layers of a light pink shade. After letting that sit, she applied a single strip of an Easter egg teal shade. The pink on ice blue proved to be an aesthetically pleasing pairing. She went on to point out that while most would wear the design during the warmer months, its glamorous and feminine appeal makes it applicable during multiple points in the year.
What's Driving This Trend
- Pastel Nail Art
- There is an opportunity for nail polish brands to create new lines of pastel colors and create tutorials on how to incorporate pastel shades into nail art designs.
- Seasonal Beauty Trends
- Beauty brands can capitalize on seasonal beauty trends by releasing tutorials and limited edition products aimed at specific holidays or seasons.
- DIY Beauty Tutorials
- There is an opportunity for influencers and beauty brands to create more DIY beauty tutorials that can be easily replicated at home by consumers.
Who This Affects Most
- Beauty and Cosmetics
- Beauty and cosmetics companies can release limited edition seasonal holiday beauty products and create tutorials on how to use them in order to appeal to consumers looking for festive looks.
- Influencer Marketing
- Influencers can partner with beauty and nail polish brands to create tutorials featuring their products and drive sales as their followers aim to replicate the looks.
- E-commerce Retail
- Beauty and nail polish brands can create e-commerce platforms that not only sell their products but also offer tutorials on how to use them, in order to provide additional value to consumers and increase engagement.
