What really tends to attract consumers these days is a more intimate touch to product wrappers. A great example of employing this branding strategy, Panon Dairy packaging is decorated in patterns reminiscent of painstaking textile craft.
The Biopanon and Panon organic and non-organic dairy goods suggest high-quality traditional production that is a great deal more appetizing than the idea of mechanized processing. The half and full 1 Liter milk cartons were developed by Peter Gregson with serrated lines and diamond motifs that look copied from delicately cross-stitched cushions.
The majority of Panon Dairy packaging is printed solidly in blue, red, purple or green, but the short yogurt containers are ornamented with vibrant cherry accents amidst the leaf-hued design.
Key Themes Behind This Trend
- Intimate Packaging
- Exploring more intimate and craft-like designs for product wrappers.
- Traditional Production
- Emphasizing high-quality traditional production methods in packaging design.
- Cross-stitch Inspiration
- Drawing inspiration from cross-stitch patterns to create unique packaging designs.
Where This Applies
- Dairy
- Opportunity for dairy companies to differentiate their products by incorporating intimate and traditional packaging elements.
- Food and Beverage
- Introducing craft-like packaging designs can help food and beverage companies connect with consumers on a more personal level.
- Textile and Crafts
- Collaborating with dairy companies to create packaging inspired by textile craft can open up new avenues for the textile and crafts industry.
