This hilarious 'Ouch I've Been Fouled' website asks viewers of World Cup soccer to send in their best imitation of soccer players and their injuries. Everyone knows (including pro soccer players) that generally injuries on the soccer pitch are a bit dramatic, especially during major games like the World Cup.
World Identity Lab decided to make a collage of World Cup fans' best 'Ouch I've Been Fouled' faces. The result is hilarious; I'm considering sending in my own imitation.
What Makes This Trend Stand Out
- User-generated Content
- Opportunity for brands to engage with consumers and create interactive experiences around user-generated content.
- Humorous Marketing Campaigns
- Chance for companies to inject humor into their marketing strategies and connect with audiences on a lighter note.
- Crowdsourcing
- Opportunity to involve fans and customers in the creative process through crowdsourcing campaigns.
Sectors Adopting This
- Sports Apparel
- Sports apparel brands can run campaigns encouraging customers to submit their own 'Ouch I've Been Fouled' faces while showcasing their products.
- Social Media
- Social media platforms can create filters or stickers inspired by the 'Ouch I've Been Fouled' competition, encouraging users to share their own versions on their profiles.
- Advertising Agencies
- Advertising agencies can pitch innovative and humorous campaign ideas to brands inspired by the 'Ouch I've Been Fouled' competition.
