The Ostwald Hegalson Fall 2013 collection displayed its current preference for urban couture at this year's Milan Fashion Week. The label provided a series of metropolitan twists via baseball caps paired with prototypical upscale pieces, a choice that captured the eyes and minds of audience members.
These athletic caps came matched with Mary Jane strap stilettos, pocket squares and elegant prints. The latter choices are often reserved for exclusively luxe lines, ones that do away with youthful sporty motifs. The brand has nonetheless stepped outside of the usual here with high spirited these outfits. As the pieces are mixed together eclectically, shoppers can take individual items from each ensemble and use them to piece together equally diverse looks.
What's Driving This Trend
- Urban Couture
- Disruptive innovation opportunity: Develop a line of high-end, urban-inspired clothing with unexpected and unconventional pairings.
- Mash Ups
- Disruptive innovation opportunity: Create a collection that combines contrasting styles and designs to create unique and unexpected fashion pieces.
- Upscale Street Style
- Disruptive innovation opportunity: Blend streetwear elements with luxury fashion to cater to a more diverse and dynamic consumer base.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Integrate sportswear and couture elements to redefine traditional fashion norms and cater to a wider audience.
- Retail
- Disruptive innovation opportunity: Curate and offer curated collections that combine different styles and trends to provide consumers with unique and personalized shopping experiences.
- Footwear
- Disruptive innovation opportunity: Design and produce footwear that combines athletic and high-fashion elements to meet the demand for versatile and statement-making shoes.
