Flavia Petite, the inventor of the unique transformer Axe-tie-collar, improved her idea and created 32 versions of her collar.
Axe-tie-collar dresses can take different shapes: romantic, strict, elegant, feminine, casual.
The transformer Axe-tie-collar has a little button that can change the tie’s shape. These different versions of the Axe-tie-collar can be used to create the appearance of 32 dresses from only the one!
The idea of the Axe-tie-collar came to Flavia in the middle of the dark night. A traditional Russian fairy-tale speaks of a hungry soldier who promised to prepare porridge from an axe in order to coax food from a stingy but curious woman.
Flavia thought: “If a dress would be shaped like an axe, what would it look like?” She took a pencil and started drawing.
One of Flavia’s guiding principles life is to materialize her ideas. Recently Flavia produced her first ever collection of dresses made specially for petite ladies like herself.
The majority of her dresses have original collars.
Why This Trend Is Growing
- Versatile Clothing
- The transformer Axe-tie-collar shows potential to disrupt the clothing industry with the concept of versatile clothing items that offer multiple uses in a single piece.
- Customizable Fashion
- Axe-tie-collar dresses that have the option to change the shape of the dress with a small button is emblematic of the disruptive innovation opportunity for personalized fashion items.
- Eco-friendly Clothing
- Transformer Frocks' approach of producing dresses that can be used as multiple items can disrupt fast fashion trends and promote a more sustainable approach to fashion and clothing production.
Industries Being Reshaped
- Fashion and Design
- The transformer Axe-tie-collar can revolutionize the fashion and design industry by offering untapped potential to develop versatile and personalized clothing items.
- Retail
- Axe-tie-collar dresses show potential for disrupting the retail industry, providing an opportunity for a unique and personalized shopping experience for consumers at each visit.
- Sustainability
- The eco-friendly clothing trend can disrupt the unsustainable fast fashion sector and transform the clothing industry by promoting a more sustainable approach to fashion production and consumption.
