Using certified organic extracts of sage, lemon, patchouli, jasmine, grapefruit, tea tree, or sage oils, the folks at Erbaviva have created a sweet-smelling product that counteracts the growth of bacteria but doesn't clog pores.
In addition to deodorant, Southern California-based Erbaviva carries an organic pregnancy collection for mothers-to-be, as well as bath, body and aromatherapy products that anybody will love.
Implications - Organic products are increasingly becoming more popular with consumers in today's society, largely on account of the fact that their natural ingredients oftentimes end up being far less harmful than their artificial or chemical counterparts. Companies that make the most of this fact are more likely to attract the growing number of people who are placing a bigger priority on organic substitutes in their daily purchases.
What Makes This Trend Stand Out
- Organic Personal Care
- As consumers become more aware of the potential harm of artificial and chemical ingredients, there is a growing demand for organic personal care products like Erbaviva's sweet organic deodorants.
- Eco-friendly Products
- Erbaviva's use of certified organic extracts highlights the importance of eco-friendliness in the modern consumer marketplace.
- Natural Antimicrobial Solutions
- Erbaviva's deodorant counteracts the growth of bacteria using natural ingredients, suggesting a trend towards natural antimicrobial solutions that could disrupt the traditional deodorant industry.
Sectors Adopting This
- Personal Care
- The trend towards organic personal care products presents an opportunity for disruptors to compete with traditional personal care companies by offering healthier and more eco-friendly alternatives.
- Eco-friendly Products
- The rise of eco-conscious consumers presents an opportunity for companies to differentiate themselves by offering products like Erbaviva's organic bath and body products.
- Deodorant
- The trend towards natural antimicrobial solutions suggests an opportunity for disruptors to challenge traditional deodorant companies by offering natural alternatives that are less harmful to the environment and to consumers' health.
