Muddy Editorials

'On the Run' in Vogue Hommes International Shows Being Dirty is Hot

This photo set is called 'On the Run' for Vogue Hommes International, and it features Jamie Dornan getting dirty for photographer Cédric Buchet. Dornan plays in mud, lounges around in filthy jeans and messes around with what looks like a didgeridoo. Who says fashion has to be clean and well-groomed?

Check out more images from 'On the Run' in Vogue Hommes International in the gallery above, and keep clicking for more filthy features from Trend Hunter's archives.

Dirty Fashion
Opportunity to create fashion lines that embrace being dirty and unconventional.
Unconventional Modeling
Opportunity to showcase models in unconventional settings and activities.
Mud Art
Opportunity to experiment with mud as a medium for art and photography.

Industries Being Reshaped

Fashion
Dirty fashion can disrupt the traditional clean and well-groomed fashion industry.
Photography
Opportunity for photographers to experiment with unconventional settings and models.
Art
Mud as a medium for art can disrupt traditional art practices.
SCORE
2.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 55%
Activity 24%
Freshness 8%

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