A collaboration between Adapt and Fully Laced, the Olympia collection consists of 13 t-shirts and beanies that each represent a different nation. The brand collaboration has also released a nylon windbreaker that sports the collection's logo on the back, a play on the Olympic rings symbol using triangles instead of circles.
The Olympia collection has an urban hip-hop feel to it, and is more than just a souvenir; this collection is stylish enough to be worn even after the final medals have been awarded in London. Whether it's to show your patriotism, or to brand yourself as a treasonous traitor, the Olympia collection is an example of national branding that is fashion conscious and cool.
Adapt states its brand message simply: "We love music. We are passionate about design, concept, and aesthetics, and hope to reflect these principles in the garments we product."
What Makes This Trend Stand Out
- National Branding
- Disruptive innovation opportunity: Explore new ways to incorporate national symbols and themes into fashion collections.
- Urban Fashion
- Disruptive innovation opportunity: Combine hip-hop style with national pride to create unique and fashionable apparel.
- Fashion Collaboration
- Disruptive innovation opportunity: Collaborate with other brands to create limited edition collections that resonate with a specific audience.
Sectors Adopting This
- Apparel
- Disruptive innovation opportunity: Integrate technology or sustainable practices into the production of national-themed fashion.
- Music
- Disruptive innovation opportunity: Explore partnerships between fashion and music industries to create apparel that reflects the intersection between the two.
- Sports
- Disruptive innovation opportunity: Develop innovative sportswear designs that incorporate national pride and symbolisms.
