The key way to get respect from your clients is to make your job look easy, which is precisely what this OHL Highway Concessions campaign is attempting to accomplish. The Kastner & Partners agency of Mexico has helped to communicate speed, efficiency and quality in a pair of simple prints.
The first pictures a road worker literally unrolling a winding road through the country. It's suggested that the pavement was prefabricated to the perfect width of two lanes, complete with painted white lines and the gentle curves that the topography requires. The second is quite similar, illustrating a laborer who is pulling a sheet of asphalt behind him like fabric, causing the creation of a parkway in this OHL Highway Concessions campaign that seems to have no end on the horizon.
What's Driving This Trend
- Effortless Highway Construction
- There is an opportunity to develop technology and processes to make highway construction look effortless, promoting speed, efficiency, and quality.
- Prefabricated Pavement
- Prefabricated pavement could streamline the highway construction process, leading to faster and more efficient construction timelines.
- Innovative Highway Campaigns
- Creative agency partners can explore innovative campaign ideas in the highway construction industry to change the perception of the typically lengthy and challenging construction process.
Who This Affects Most
- Highway Construction
- The highway construction industry can explore prefabricating pavement to streamline the construction process and make it appear more effortless.
- Creative Advertising
- Creative agencies can work with highway construction companies to develop innovative advertising campaigns that change the public perception of the construction industry.
- Construction Technology
- Technological advancements in the highway construction industry could lead to faster construction timelines and more efficient processes, leading to cost savings and increased productivity.
