There is a very good reason why Italy's brand-spanking-new NTV Italo has been unofficially nicknamed the 'Ferrari train.' It was designed by the president of Ferrari in collaboration with French rail company SNCF. Sleek and sporty, just like a Ferrari car, the NTV Italo is very fast, very expensive and very red -- everything that is expected from this celebrated car company.
The introduction of the NTV Italo hopes to encourage visitors and residents to ride the rail rather than the air when traveling within Italy. Seats are available as low as $60 and it can travel a distance of about 360 miles in and around two hours. Lighter, more efficient, quieter, safer and just shy of 100% recyclable, the NTV Italo will commence service at the end of this month.
What's Driving This Trend
- High-speed Trains
- Opportunity for disruptive innovation in the transportation industry by introducing faster and more efficient high-speed trains.
- Collaborative Design
- Opportunity for disruptive innovation in the design industry by partnering with different industries to create visually appealing and functional products.
- Sustainable Transportation
- Opportunity for disruptive innovation in the transportation industry by developing more eco-friendly and recyclable modes of transportation.
Who This Affects Most
- Transportation
- Opportunity for disruptive innovation in the transportation industry by introducing high-speed trains as a viable alternative to air travel.
- Design
- Opportunity for disruptive innovation in the design industry by collaborating with different sectors to create sleek and sporty products.
- Environment
- Opportunity for disruptive innovation in the environmental industry by developing more sustainable and eco-friendly modes of transportation.
