For the travelling luxury fashionista, the #NINE Collection by Voila offers a unique combination of style, sophistication and function that also is sure to stand out in any crowd.
Inspired by the Chinese Fend Shui aesthetic, the #NINE Collection by Voila features a figure eight design with two harmoniously balanced watch faces. In a surprising move, Voila has designed the #NINE Collection to feature local time on its upper face, while the lower face is intended for a global time of the wearer's choice. Although this undoubtedly has the potential to cause confusion, for the careful wearer it's sure to be an appealing touch.
Available in either stainless steel or in gold plating, the #NINE Collection by Voila is a dramatic albeit delicate fashion statement that screams luxury.
What's Driving This Trend
- Fend Shui-inspired Timepieces
- Opportunity for luxury watch brands to incorporate eastern aesthetic into their designs
- Two-faced Watch Designs
- Opportunity for watch brands to offer dual timezone options in a unique style
- Dual Timezone Wristwatches
- Opportunity to provide travelers with stylish, yet convenient, timekeeping solutions
Who This Affects Most
- Luxury Watches
- Disruptive innovation opportunity to differentiate timepieces from competitors through unique design elements
- Fashion Accessories
- Opportunity to expand product lines with dual time zone wristwatches for fashion-conscious consumers
- Travel Accessories
- Opportunity to offer convenient and stylish options for frequent travelers seeking dual timezone timekeeping
