Nike and British retailer Liberty are at it again, this time dropping a women's low-top Air Force 1 designed specifically for summer. The latest additions to the Nike and Liberty Air Force 1 collection is a set of two pairs of shoes, each featuring a colorful floral print.
I'm not used to my Nikes being so colorful and flowery, but these Nikes aren't designed for me, they're designed for the ladies of the world. I'd be hard-pressed to find a woman who could say no to a bright blue or pink floral print, especially during the summer. These are easily some of the most colorful shoes I've ever seen from the Swoosh, and would be a complement to any girl's shoe closet. Note to Nike, men might like a pair of Air Force 1s with season prints and creative colors too!
What's Driving This Trend
- Women's Sneaker Collection
- The collaboration of Nike and Liberty launched a set of two pair of shoes for summer, aimed specifically at the female market, suggesting an opportunity for further growth and development of female-focused athletic footwear.
- Floral-print Sneakers
- Colorful and floral-printed sneakers like the Nike and Liberty Air Force 1 Collection are becoming more popular and present an opportunity to add fashionable twists on traditional athletic wear.
- Seasonal Sneaker Design
- The suggestion from the author that seasonal prints and creative colors should also be available in Men's Air Force 1s could open a door toward developing a market for seasonal prints and colorways in athletic footwear for men.
Who This Affects Most
- Athletic Footwear
- Athletic footwear has already been a rapidly developing industry and presenting a greater variety of designs, such as floral prints, could expand the market further.
- Retail
- Retailers such as Nike and Liberty have an opportunity to target specific markets, such as women, by collaborating on fashionable sportswear.
- Fashion
- The colorful and floral-printed sneakers like the Nike and Liberty Air Force 1 Collection are becoming popular, providing fashion opportunities in the athletic footwear industry.
