The Nike Air Ralston Mid Lite sneakers are a real surprise from the sporting company in terms of design and style.
While Nike is well-known for creating sports and casual sneakers, I'm surprised to see the brand go for a bit of a formal aesthetic in these new kicks. Not that you'd rock these with a suit any time soon, but you have to admit they look pretty darn suave. The Nike Air Ralston Mid Lite are mid-tops decked out in complete suede. You'll also notice that the swoosh that normally appears on the side of the upper is non-existent. The sneakers have been stripped down to the bare minimum for a clean look that stands out on its own.
The Nike Air Ralston Mid Lite will be available in limited quantities.
Why This Trend Is Growing
- Formal-style Sneakers
- Opportunity for sports companies to tap into the market for stylish and formal sneakers.
- Suede Sneaker Trend
- Potential for brands to explore the popularity of suede material in sneaker design.
- Minimalist Design
- Disruptive innovation opportunity for sneaker manufacturers to create stripped-down, clean-looking sneakers.
Industries Being Reshaped
- Sports Footwear
- Potential for companies in the sports footwear industry to expand their product range with formal-style sneakers.
- Fashion
- Opportunity for the fashion industry to incorporate the suede sneaker trend into their collections.
- Athleisure
- Disruptive innovation opportunity for athleisure brands to combine minimalist design with functional sports footwear.
