The various sites around a city can vary in level of beauty, but photographer Nicolas Aristidou captures ladies in unexpected locations looking as prim and proper as though they had just stepped off the catwalk.
Fashion photography is often polished to an overt extent with plenty of after-shot effects being added to help enhance the opulent lifestyle that's trying to be conveyed. Aristidou, however, focuses on the beauty of the ladies alone and emphasizes this by placing them in rundown urban environments that help to get the point across that beauty is truly in the eye of the beholder. Who's to say the steps leading to the subway aren't a great spot to capture some couture?
Why This Trend Is Growing
- Natural Beauty
- The trend towards showcasing unedited natural beauty in urban environments presents opportunities for cosmetic and skincare companies to promote their products.
- Contrasting Environments
- The use of contrasting environments in fashion photography provides opportunities for architectural companies to collaborate with designers to create aesthetically pleasing backdrops for photoshoots.
- Authenticity
- The trend towards showcasing models in realistic urban settings creates opportunities for fashion brands to promote their clothing as authentic and practical for everyday wear.
Industries Being Reshaped
- Cosmetics
- Cosmetic and skincare companies can take advantage of the trend towards natural beauty in fashion photography to appeal to consumers who prefer unedited looks.
- Architecture
- Architectural companies can collaborate with fashion designers to create aesthetically pleasing urban backdrops for photoshoots that showcase the beauty of their designs.
- Fashion
- Fashion brands can promote their clothing as authentic and practical for everyday wear by showcasing models in realistic urban settings.
