Masculinity, emotion and vulnerability have all been bundled up into this beautiful black and white editorial called 'New Attitude' by Milan Vukmirovic. The L'Officiel Hommes' editor-in-chief has executed yet another compelling series in his trademark style with an ever new sensitivity.
Featuring Isaac Farisato of Brazil, 'New Attitude' by Milan Vukmirovic documents a man as he seems to contemplate and reflect upon his life, all the while growing and changing.
Why This Trend Is Growing
- Masculine Vulnerability
- There is an opportunity for personal care and fashion industries to focus on products that highlight and celebrate male emotional expression and vulnerability, rather than suppress it.
- Black and White Photography
- The photography industry could innovate by providing black and white photography as a unique alternative to the saturated colors that currently dominate social media.
- Reflective Editorial
- There is a market opportunity for editorial publications to incorporate reflective and contemplative themes in their content to provide insights and meaning for readers.
Industries Being Reshaped
- Fashion
- Fashion brands can disrupt traditional masculinity norms by creating collections that showcase male vulnerability and emotion.
- Personal Care
- Personal care brands can innovate by offering products specifically designed to promote mindfulness and emotional health for men.
- Publishing
- Publishing companies can capitalize on the reflective trend by producing more content that explores themes of self-awareness and introspection.
