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The Net-A-Porter magazine will shift the focus of the e-commerce-only site towards the publication industry. While many in the field have been clinging to the demise of print, the luxury retailer’s interest in paper-based content suggests the brand’s unrelenting belief in the field.
Mark Sebba, the CEO of Net-A-Porter, maintained his positive stance on print in his speech at this year’s Business Leaders Network’s Making it Mobile gathering, “Traditional publishers always say that we are lucky for being born in a digital age and don’t have a legacy of print. But we still see it as important.”
The fashion-themed editorials will be released at some point within the coming year. Its current interviews with designers and weekly online features will be taken a few steps further.