NECCO Wafers, an iconic American sweet is the first major candy brand to go all-natural. Colors will now come from natural beet juice, purple cabbage, cocoa powder and turmeric. Flavors will be all-natural too. The newly naturalized candies will be phased into retail stores before and after Halloween.
The one sad spot in this natural remake is the loss of green. Green is too difficult to replicate using natural ingredients, so it was dropped from the candy line. This will be a disappointment to all of those brides who so wanted to include lime-flavored green NECCO wafers in their weddings.
What Makes This Trend Stand Out
- All-natural Candy
- Disruptive innovation opportunity: Explore the development of more all-natural candy options to cater to health-conscious consumers.
- Natural Ingredients
- Disruptive innovation opportunity: Research and utilize natural ingredients to create vibrant and appealing candy colors.
- Innovative Flavors
- Disruptive innovation opportunity: Experiment with unique, all-natural flavors to create a distinct candy experience.
Sectors Adopting This
- Confectionery Industry
- Disruptive innovation opportunity: Incorporate natural ingredients and flavors into traditional confectionery products for improved market appeal.
- Event Planning Industry
- Disruptive innovation opportunity: Develop alternative wedding candies with natural ingredients and flavors to replace the discontinued lime-flavored NECCO wafers.
- Health Food Industry
- Disruptive innovation opportunity: Collaborate with confectionery companies to create all-natural candy options that align with health food trends and preferences.
