Although kimono fashion has never really taken off in the Western world, it is still an elegant and even edgy look as demonstrated by the recent Natasha Ygel 'Kabuki' Series.
From spiked shoulder pads to floral patterns, the Buenos Aires, Argentina-based fashion designer and photographer mixes and matches drastically different elements for a surprisingly coherent end result.
Natasha Ygel has had much experience in the world of design and photography. She has worked with such distinguished media companies and advertising firms as DRAFT FCB, MTV, Saatchi & Saatchi, EURO RSCG, Warner Music, Universal Music and Young & Rubicam.
Obviously one doesn't simply start out working with such companies and Ygel began her career snapping pictures in the dance and rock scenes of Buenos Aires. Perhaps this explains the edginess and even eccentricity of her work.
What's Driving This Trend
- Kimono Fashion
- Edgy and worldly kimono fashion is gaining traction in the Western world.
- Mix and Match Design
- Mixing drastically different elements for a surprisingly coherent end result is trending in fashion design.
- Eccentricity
- Eccentricity in fashion is becoming more accepted and sought after.
Who This Affects Most
- Fashion Design
- Fashion designers can capitalize on the trend of mixing and matching drastically different elements for a coherent and stylish result.
- Photography
- Photographers can expand their portfolio by experimenting with incorporating traditional clothing and cultural influences into their shoots.
- Advertising
- The incorporation of edgy and trendy elements into advertising campaigns can capture the attention of younger audiences.
