Whimsical Tree Lamps

My Treem by Fajno Brings a Touch of Nature and Femininity into the Home

My Treem is a whimsical lamp that has been shaped like a real-life tree (one that has lost its leaves, at least). Unlike similar light fixtures that focus on just one aspect of a tree, which the Bichos lamp does in terms of branches, My Treem simply brings a small tree into the home. Unlike a traditional tree wrapped in christmas lights for illumination, My Treem is outfitted with pretty lampshades that diffuse the glow from actual light bulbs.

Designed by Fajno, a studio based in Brest, Belarus, My Treem stands at attention in the home as a functional object unlike other attempts at bringing a touch of nature indoors through plants and mini gardens. In addition to the feminine lighting, My Treem provides a simple circular side table.

Whimsical Tree Lamps
Opportunity for disruptive innovation in the lighting industry by creating unique and nature-inspired lamp designs.
Nature-inspired Home Decor
Opportunity for disruptive innovation in the home decor industry by integrating elements of nature, like trees, into functional and stylish products.
Feminine Lighting Design
Opportunity for disruptive innovation in the lighting industry by creating lamp designs that appeal to feminine aesthetics with pretty lampshades and delicate details.

Who This Affects Most

Lighting
Opportunity for disruptive innovation in the lighting industry by developing unconventional lamp designs that incorporate elements of nature.
Home Decor
Opportunity for disruptive innovation in the home decor industry by introducing nature-inspired products that bring a sense of whimsy and beauty into the home.
Furniture
Opportunity for disruptive innovation in the furniture industry by integrating functional elements, like a circular side table, in unique and visually appealing designs.
SCORE
4.3 out of 10
GENDER
30% Men70% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 65%
Activity 57%
Freshness 8%

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