The Muse Magazine Summer 2012 'Unforgettable Fendi' editorial has been included in the publication's 30th edition. Fendi has long been associated with class and a timeless sense of style, and these very characteristics are present within these images.
Darcy Backlar put together an assortment of 1970s-inspired outfits for the Unforgettable Fendi set. Large gleaming hoop earrings and subtly faded sunglasses were matched with a series of striped pantsuits, all of which were informed by the decade's couture and the stylist's expertise.
Photographer Matt Irwin honed in on model Carola Remer's intense features. His use of a gold-tinged finish resonated with the past era's magazine spreads, as well as with Remer's flowing Farrah Fawcett-esque locks.
Key Themes Behind This Trend
- 70s-inspired Fashion
- Opportunity to bring back retro fashion trends from the 1970s for modern consumers.
- Nostalgic Advertising
- Opportunity to use vintage magazine spread aesthetics in modern advertising campaigns to create a sense of nostalgia for consumers.
- Gold-toned Photography
- Opportunity to experiment with vintage-style gold-toned finishes in fashion editorials and photography shoots for a nod to past eras.
Where This Applies
- Fashion
- Opportunity to incorporate retro 70s fashion trends into current clothing lines and collections.
- Advertising
- Opportunity for advertising agencies and brands to use vintage aesthetics and photographs in modern ad campaigns to appeal to consumers' nostalgia.
- Photography
- Opportunity for photographers to experiment with gold-toned finishes and retro style shoots in fashion and editorial photography to evoke a nostalgic and vintage aesthetic.
