The Mulberry Spring 2011 Campaign is an ultra feminine look into this year’s wardrobe, with soft touches and plenty of vibrant colors.
Starring Lindsey Wixson and Nimue Smit in a room full of blooming flowers, these babydoll models sport the hottest fashions of one-color coordinated ensembles. With endless purses to match, the models' outfits definitely shine within this Mulberry Spring 2011 Campaign, gearing up the ladies for a romantic season.
Implications - The looks featured in this campaign are perfect for the flirty season of spring. As the flowers come to full bloom, pieces in the fashion world tend to come alive in the same way as well. This aesthetic is illustrated perfectly in this campaign; capturing the essence of the season in all of its beautiful glory.
Why This Trend Is Growing
- Feminine Fashion
- Opportunities for disruptive innovation exist in creating fashion designs and collections that capture the essence of the flirty season.
- Coordinated Ensembles
- Disruptive innovation can be realized by providing matching outfits and accessories that cater to individuals looking for complete coordination in their fashion choices.
- Season-inspired Aesthetics
- There is room for disruptive innovation in developing campaigns and visual content that effectively capture the essence and beauty of each season.
Industries Being Reshaped
- Fashion Design
- The fashion design industry can explore disruptive innovation opportunities by incorporating elements of femininity and coordinating ensembles into their collections.
- Fashion Retail
- Disruptive innovation can be achieved in the fashion retail industry by offering curated collections of coordinated outfits and accessories for customers seeking complete coordination.
- Visual Advertising
- The visual advertising industry can embrace disruptive innovation by creating campaigns that effectively portray the beauty and aesthetic of each season, inspiring viewers and potential customers.
