The MTV Green Picks Recycle Machine transforms those expired credit cards lurking in your wallet into rocking guitar picks. The gang at MTV Brazil and ad agency Loducca have installed these interactive pop up recycling posters in clubs and bars across São Paulo, Brazil.
The bright 3D poster is certainly eye-grabbing, as people passing by wonder what the big green machine is all about. Intrigued party-goers can insert their card of choice into the machine, press down on the handle and presto, a brand new guitar pick. Old credit cards can be the ideal guitar pick since they are sturdy, yet flex when pressure is applied. Even if you do not rock out on the axe, you could easily turn these picks into statement-worthy necklaces or bracelets.
Why This Trend Is Growing
- Interactive Recycling
- Developing interactive recycling solutions, such as the MTV Green Picks Recycle Machine, that make recycling more engaging and fun.
- Upcycling
- Exploring creative ways to repurpose and transform discarded materials, like expired credit cards, into new and useful products like guitar picks.
- Sustainable Fashion Accessories
- Creating unique fashion accessories, such as necklaces or bracelets made from recycled credit cards, that promote sustainability and eco-friendly fashion.
Industries Being Reshaped
- Advertising and Marketing
- Leveraging interactive pop-up recycling posters and machines like the MTV Green Picks Recycle Machine to engage consumers and promote recycling efforts.
- Waste Management and Recycling
- Incorporating innovative recycling technologies, such as the MTV Green Picks Recycle Machine, to enhance recycling rates and reduce waste.
- Fashion and Accessories
- Exploring opportunities to create sustainable fashion accessories using repurposed materials, like expired credit cards, to cater to eco-conscious consumers.
