Epicene Editorials

Viva! Moda S'11 Names Andrej Pejic Mr Unisex

Andrej Pejic was named Mr. Unisex in an editorial featured in the Polish magazine Viva! Moda. When talking about gender-bending models, Andrej Pejic is a name that is certain to come up. His look is distinct: it's feminine but still maintains a touch of masculinity, making each picture mind-boggling and intriguing.

By looking at the images in Viva! Moda S’11, it’s no wonder the magazine has named Andrej Pejic M./ Unisex. In this editorial, he models multiple women’s pieces from the SS11 collections of several top designers. Mr. Unisex is a title Pejic has earned because of his androgynous look, which allows him to wear women’s clothing and exude a look that has become popular in the fashion world.

Gender-bending Models
The rise in popularity of gender-bending models like Andrej Pejic provides an opportunity for fashion brands and designers to create unisex lines, appealing to a wider audience.
Androgynous Aesthetic
The androgynous look is becoming more mainstream, presenting an opportunity for cosmetics and beauty brands to create products that appeal to a wider range of gender expressions and identities.
Unisex Fashion
The trend towards unisex fashion is growing, offering opportunities for retailers and e-commerce platforms to offer gender-neutral clothing lines and expand their customer base.

Industries Being Reshaped

Fashion
Fashion brands and designers can create unisex lines, appealing to a wider audience.
Cosmetics and Beauty
Cosmetics and beauty brands can create products that appeal to a wider range of gender expressions and identities.
Retail and E-commerce
Retailers and e-commerce platforms can offer gender-neutral clothing lines and expand their customer base.
SCORE
6.4 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 92%
Activity 91%
Freshness 8%

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