If you took a million square meters of totally undeveloped land in a relatively undeveloped nation, what would you build? Bjarke Ingels Group (BIG) is going to attempt to build a mountain range. The Zira Island Master plan in Baku, Azerbaijan will be seven “leisure peaks†to reflect the seven mountain peaks that Mother Nature built. It will be a 100% sustainable ecosystem.
Implications - Wealthy consumers are constantly seeking new ways to experience luxury. By constructing a mountain range or resort in remote, uninhabited locations, companies or developers can provide wealthy consumers with a prestigious experience. Companies that can offer a private, high-end experience are going to find high rates of success with wealthy consumers in search of such an experience.
What Makes This Trend Stand Out
- Leisure Mountain Ranges
- Developers could capitalize on the demand for luxury experiences by constructing mountain ranges or resorts in remote locations.
- Sustainable Ecosystems
- The demand for sustainable tourism provides an opportunity for companies to create experiences that prioritize environmental conservation.
- Hyper-private Experiences
- Providing a completely private and high-end experience will appeal to the wealthy consumers in search of exclusive accommodations and amenities.
Sectors Adopting This
- Hospitality
- The hospitality industry can capitalize on the trend of constructing remote luxury mountain ranges or resorts, providing high-end, ultra-private experiences.
- Real Estate Development
- Real estate developers can take advantage of the demand for sustainable and environmentally friendly buildings and create unique, nature-inspired spaces for leisure or residential use.
- Tourism
- The tourism industry can offer hyper-private experiences in exclusive locations, while prioritizing sustainable and environmentally conscious practices to cater to high-end consumers seeking unique experiences.
