Mountain Dew 'Waves,' the carbonated beverage's latest commercial, shows a group of skateboarders tarp-surfing a simulated surf. Massive fake barrels are created as huge sheets of blue nylon material are pulled parachute-style, catching air and generating the faux breaking waves. It would be quite the blast to skateboard in this giant artificial ocean.
This captivating commercial was created by Park Pictures ad agency. It definitely represents the tagline "Waves are Different on the Mountain."
Implications - The video features professional skaters, Darin Jenkins, Garrett Plotkin, Holly Lyons and Am Force Skater Chris Mendes. If this doesn't convince you to take up skateboarding, then you might want to watch this a couple more times. It's guaranteed to change your mind about the sport.
What's Driving This Trend
- Artificial Surfing
- The use of faux waves and simulated surfing for sports and entertainment presents opportunities for innovative experiences.
- Skateboarding Marketing
- Marketing campaigns incorporating skateboarding can generate interest and appeal to a younger demographic.
- Parachute-style Materials
- The use of parachute-style materials for generating high-speed movement and force can be explored for various industries and applications.
Who This Affects Most
- Sports and Entertainment
- The use of simulated surfing and skateboarding in advertising campaigns promotes the recreational aspect of these industries.
- Consumer Beverages
- Beverage companies can leverage the skateboarding and surfing culture to advertise their products in a fun and engaging way.
- Textile Manufacturing
- Developing and producing parachute-style materials for different industries can create new streams of revenue and disruptive innovation opportunities.
