One glance at the Moto Undone by Joey Ruiter will tell you that it's not a conventional motorbike. There is no missing its extremely unconventional design.
The Moto Undone is an unusual motorcycle that actually doesn't even look like a bike. The gas tank, gauge and even the pipes are basically nowhere to be found. The whole idea for this strange two-wheeler was to strip away the "historical attributes that make them so great," according to Ruiter. So instead, the design goes for a boxy, silver design that's never been seen before in the world of motorbikes. Under the hood is a 1000w 48v electric hub motor that gives it a range of 90 miles (three hours). Riding information such as speed and GPS is displayed through a smartphone through an app.
Key Themes Behind This Trend
- Boxy Motorcycle Design
- Opportunities for disruptive innovation in motorcycle design by incorporating unconventional shapes and designs.
- Electric Hub Motor Technology
- Opportunities for disruptive innovation in motorbike technology by exploring the capabilities of electric hub motors.
- Smartphone Integration in Motorcycle Riding
- Opportunities for disruptive innovation in motorcycle riding experience by exploring how smartphones can display and enhance riding information.
Where This Applies
- Automotive Industry
- Opportunities for disruptive innovation in the automotive industry by exploring unconventional designs and electric hub motors.
- Consumer Electronics Industry
- Opportunities for disruptive innovation in the consumer electronics industry by exploring smartphone integration in motorcycle riding.
- Outdoor and Recreational Industry
- Opportunities for disruptive innovation in the outdoor and recreational industry by exploring unconventional and minimalist motorcycle designs.
