Researchers from the University of Toronto recently discovered that our mood changes can affect out eyesight.
When in a good mood, participants were able to view everything around them and interpret it as such. However, when in a bad mood, people tended to see in tunnel vision and blocked out certain images and elements.
Marketers can make use of this information with the way they package their product, to determine how people can view it.
Additional image sources:
InexorablyLoved | Kempton
Key Themes Behind This Trend
- Mood-responsive Branding
- Marketers can take advantage of the fact that mood changes can affect eyesight to create branding strategies that are responsive to people's mood.
- Emotion-based User Experience
- Designers of websites, apps, and other digital products can use insights about how mood changes affect eyesight to develop user experiences that respond to people's mood.
- Emotion-aware Advertising
- Advertisers can develop ads that are sensitive to people's mood changes, taking into account how those mood changes affect what people notice and remember in an advertisement.
Where This Applies
- Marketing and Advertising
- This research has an impact on marketing and advertising, particularly for companies in the business of branding, designing ads, and creating digital products with a user interface.
- Healthcare and Optometry
- This research highlights the relationship between mood and eyesight, making optometrists and healthcare providers aware of how their patients' mood and stress levels can affect their vision.
- Consumer Product Design
- Insights from this research can be useful for consumer product designers who need to consider the various ways their products can be perceived by consumers in different moods.
