Luxury phone makers Vertu and Chinese architect and designer Ma Yansong of MAD Architects collaborated to make a grand and stunning installation in the courtyard of Palazzo Serbelloni in Milan, Italy. The monumental Vertu Constellation T installation serves to commemorate the recent launch of the Vertu’s ‘Constellation T’ touchscreen phones.
Sporting a sleek, black and spiky façade reminiscent of Goku from Dragon Ball, the futuristic-looking pavilion, weighing seven to eight tons, is designed and constructed to be mobile as it apparently would be dismantled, reassembled and installed for the inauguration of the new phone at other cities across the globe, from London to Dubai and China.
As quoted from the source, “the pavilion reflects the nature of the Vertu concept, which seeks to combine the traditions of artisan craftsmanship with the advances and possibilities of technology.”
Photo Credits: designboom
What's Driving This Trend
- Luxury Mobile Installations
- The collaboration between luxury phone makers and designers presents an opportunity for the creation of grand and stunning mobile installations.
- Fusion of Artisan Craftsmanship and Technology
- The use of advanced technology in combination with traditional artisan craftsmanship showcases the potential for innovative and visually striking designs.
- Global Launch Events
- The mobile nature of the installation allows for the creation of unique and immersive launch events in multiple cities around the world.
Who This Affects Most
- Luxury Mobile Phones
- Luxury phone makers can explore the use of innovative installations as a way to enhance the value and exclusivity of their products.
- Architecture and Design
- Architects and designers can find new opportunities to collaborate with luxury brands, creating visually appealing installations that showcase their artistic vision.
- Event Planning and Marketing
- Event planners and marketers can leverage the concept of global launch events, creating immersive experiences that generate excitement and buzz for new products.
