Ten flight attendants of the Mexicana Airlines have launched a racy aviation-themed calender in attempt to save Mexico’s nearly-bankrupt national airline.
This hot mile-high calender features flight attendants posing in skimpy swimsuits and mangled uniforms, fulfilling your fantasies. 1,000 calenders have already been sold out since its launch, which ultimately led to the suspension of The Mexicana Airline's operations.
Implications - It is becoming more and more common for non-profit organizations and companies attached to a cause to use sexvertising in their strategies. Though controversial, this move may be the most effective way to attract attention to important causes. Unfortunately, the human mind is not naturally stimulated by lectures, information or statistics.
What's Driving This Trend
- Sexvertising for Social Causes
- Using racy advertisements to promote non-profits and causes may serve as a more effective way to attract attention.
- Airline Themed Calendars
- Calendars featuring flight attendants in provocative poses may become a popular product for airlines to sell.
- Disruptive Fundraising Strategies
- Innovative yet controversial fundraising strategies such as sexvertising may become more common among non-profits and companies associated with causes.
Who This Affects Most
- Airlines
- Airlines may explore selling provocative themed calendars featuring their flight attendants as a potential source of revenue.
- Marketing and Advertising
- Marketing and advertising firms may begin to incorporate more controversial and attention-grabbing techniques like sexvertising to better promote their clients.
- Non-profit Organizations
- Non-profit organizations may consider incorporating more unique fundraising strategies to better attract donations and attention for their cause.
