Refinery29's 'Beauty Test Lab: Are Bird Manicures The Next Big Nail Trend?' clip was executed by the blog's senior beauty editor Megan McIntyre. The cosmetic experiment evaluated the Nails Inc. Feather Effects lacquer for the trial series, assessing what the website believes is an up and coming look.
The Nails Inc. Feather Effects product replicates classic avian looks by way of sparkles. Though they are not feathers, they nonetheless take on the look seamlessly. The Beauty Test Lab found the style to be of mass appeal as users can apply multiple coats, dependent on how one would like to see the final manicure. This DIY aspect is furthered by the four shades that the product is sold in.
Why This Trend Is Growing
- Avian-inspired Manicures
- Opportunity for companies to create new nail polish lines that reflect avian aesthetics.
- Sparkly Nail Polish
- Potential for development of more sparkly and glittery nail polishes to gain popularity.
- DIY Nail Art
- Room for innovation in creating products that allow for easy at-home nail art designs.
Industries Being Reshaped
- Beauty and Cosmetics
- Companies can innovate by creating new products that reflect avian aesthetics or offer unique nail art designs.
- Fashion
- Fashion industry can incorporate avian-inspired nail designs and sparkly nail polish trends into runway shows and collections.
- Retail
- Retailers can cater to the trend by offering more avian-inspired nail polish lines and adding nail art supplies to their inventory.
