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After successfully licensed launches of apparel connected to Lucas Films and Disney movies, Addict Apparel produces this collection of Marvel t-shirts and sweaters.
These edgy, comic tees and sweaters present the famous superheroes of Marvel franchises in updated ways. While some icons like Spiderman and The Hulk get a headshot, others like Thor and Iron Man get the full body depiction. The collection includes both crew neck sweaters as well as t-shirts, all colored to coordinate with the traditional colors of each super hero.
Licensing film and comic images is a strategy that has been employed by more than one clothing company over the years. With years of brand development, Marvel comics are well known across several demographics and age groups.