This liquor brand makes the right move in featuring the stunning Victoria's Secret supermodel as its First Mate in the Marisa Miller 'Captain Morgan Rum' TV commercial.
This action-packed TV spot plays on the supermodel's sexy looks by having a scantily-clad Marisa Miller defend the liquor legend on the beach. She definitely makes pirate-ass-kicking in lingerie look good. Check out the exclusive trailer before the television debut.
Implications - Products and services that utilize pirate themes are continuing to gain popularity as a direct result of the success of big blockbuster films like The Pirates of the Caribbean. The grungy edge that pirate fashions commonly posses allow consumers to step away for their normal fashion choices.
What's Driving This Trend
- Pirate-themed Products
- There is a growing demand for products and services that incorporate pirate themes, driven by the success of blockbuster films like The Pirates of the Caribbean.
- Alternative Fashion
- Consumers are seeking out grungy and edgy fashion choices, moving away from their normal fashion preferences.
- Celebrity Endorsements
- Brands are leveraging the popularity and appeal of celebrities like supermodel Marisa Miller to promote their products and services.
Who This Affects Most
- Alcohol and Spirits
- The alcohol industry can explore pirate-themed branding and advertising campaigns to attract consumers who are drawn to this trend.
- Fashion and Apparel
- Fashion brands can tap into the alternative fashion trend by offering pirate-inspired clothing and accessories.
- Advertising and Marketing
- The advertising and marketing industry can capitalize on the trend of celebrity endorsements, helping brands find the right celebrity ambassadors to promote their products.
