A cute animated short has been made to promote the new book by Marion Deuchars entitled 'Let's Make some Great Fingerprint Art.' The animation video was made by London-based animation studio Animade and features some adorable creatures.
I love the simple approach the company took to making this short and sweet video. Using a black and white color scheme, Marion uses fingerprints to create adorable animals simply by adding black ink. Each animal is then morphed into another animal higher on the food chain. The sounds effects that were used are phenomenal and they way that this video was made makes it look so effortless.
This video captures the playfulness of Marion's new book in such a creative way that I am sure this book will do well.
Key Themes Behind This Trend
- Fingerprint Art
- Disruptive innovation opportunity: Explore new ways to incorporate fingerprints into art and design, creating unique and personalized experiences.
- Animated Promotional Videos
- Disruptive innovation opportunity: Utilize animation to promote products or services in a visually engaging and captivating manner.
- Playful Marketing
- Disruptive innovation opportunity: Infuse playfulness and creativity into marketing strategies to attract and engage audiences in a unique and memorable way.
Where This Applies
- Publishing
- Disruptive innovation opportunity: Incorporate interactive elements like fingerprint art into children's books to enhance engagement and promote creativity.
- Animation
- Disruptive innovation opportunity: Develop animation techniques that utilize simple and minimalist designs to create visually captivating and memorable content.
- Marketing and Advertising
- Disruptive innovation opportunity: Explore playful and creative marketing strategies, incorporating elements of animation and interactive experiences to stand out in a crowded market.
