Marco van Rijt lenses a haute hick in 'Fade All' for the Ones2Watch. The editorial features classy Canadian tuxedos and a stylized mullet. Stylist Jean Paul Paula somehow manages to make the 'Dad Jacket' look charming and alluring, rather than creepy and outdated. The series is a cross between hick and clueless farm boy. Regardless of theme, the model's blue eyes are piercing throughout the series, drawing in the audience on a subtly sultry way. The slicked-back long hair is somewhat disheveled, lending the series a bad boy allure.
Marco van Rijt has worked for Vogue Italy, Bullet, Fiasco, Glamcult and more. His work is deeply concentrated in color and lighting atmosphere. The artist's use of a plain backdrop plays up his skill in emphasis and editorial work.
Why This Trend Is Growing
- Classy Canadian Tuxedos
- Disruptive innovation opportunity: Designing modern and stylish versions of the Canadian tuxedo to appeal to fashion-conscious consumers.
- Stylized Mullets
- Disruptive innovation opportunity: Creating contemporary and fashionable versions of the mullet hairstyle that can attract a new wave of trend-seeking individuals.
- Sultry Gaze
- Disruptive innovation opportunity: Developing innovative eye makeup or contact lenses that can enhance and intensify the piercing gaze of individuals for a sultry effect.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Introducing sustainable and eco-friendly materials for creating tuxedo suits that align with the growing demand for ethical fashion.
- Hair and Beauty
- Disruptive innovation opportunity: Launching innovative hair styling tools or products that can help individuals achieve and maintain stylized mullet hairstyles with ease.
- Cosmetics
- Disruptive innovation opportunity: Developing new eye makeup products or technologies that can enhance and intensify the gaze of individuals, capturing the sultry effect seen in the editorial.
