Abandoned Groom Advertorials

The Marc Jacobs Spring/Summer 2013 Campaign is Eeerie

Shane Gambill channels an abandoned groom in the Marc Jacobs Spring/Summer 2013 campaign. The model sports the designer's latest suited menswear garments while posing next to a slew of wedding dress wearing mannequin forms.

Captured by the iconic Juergen Teller, this eerie image series exudes a nostalgic air that is synonymous with all of the photographer's past portraits. Shane gives off a youthful and daring vibe as he dons mismatched suit sets, retro footwear accessories and a bright pink coif that is punk rock inspired.

The Marc Jacobs Spring/Summer 2013 campaign showcases the streetwear designer's more formal side. Though suited and wedding-inspired, this advertorial reminds us of the trend-setting designer's grungy signature aesthetic and never loses its carefree and youthful sense of spirit.

Eerie Fashion Campaigns
Opportunity for fashion brands to create eerie and nostalgic campaigns that capture attention and evoke emotions.
Mismatched Suit Sets
Innovative chance for designers to create unconventional, mismatched suit sets that challenge traditional formalwear norms.
Punk Rock Inspired Hairstyles
Potential for hairstylists and beauty brands to explore punk rock inspired hairstyles and colors as a rebellious trend.

Sectors Adopting This

Fashion Advertising
Disruptive innovation opportunity in fashion advertising to create captivating and nostalgic campaigns with an eerie twist.
Men's Formalwear
Chance for men's fashion brands to experiment with unconventional and mismatched suit sets that appeal to individualistic customers.
Beauty and Haircare
Possibility for beauty and haircare industry to embrace punk rock inspired hairstyles and colors as a bold and edgy trend.
SCORE
3.0 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 23%
Activity 58%
Freshness 8%

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