This Mar Mateu Lush magazine spread features twin sisters Annick and Karina Bartkevica. The two sisters take the desert location by storm--I suppose that's why the name of the editorial is 'Desert Storm.'
Surprisingly, there is only one picture of the twins together but based on the rest of the shots by Mateu, both of them can hold their own. Also missing from most of the shots are the models' shirts.
Whether the pictures feature one or two of the sisters or tops or no tops, the Mar Mateu Lush photoshoot is a great piece of work.
Why This Trend Is Growing
- Editorial Photography
- Opportunity to explore innovative and artistic approaches to editorial photography, pushing boundaries and creating visually captivating content.
- Sibling Models
- Opportunity to showcase the unique dynamic and aesthetic appeal of sibling models, enhancing storytelling and creating a distinctive brand image.
- Bold Fashion Shoots
- Opportunity to challenge traditional norms and create bold fashion shoots that provoke conversation and make a statement.
Industries Being Reshaped
- Fashion and Lifestyle
- Opportunity for fashion and lifestyle brands to collaborate with photographers and models to create captivating and provocative editorial content.
- Publishing
- Opportunity for publishing companies to present fresh and unconventional visual narratives, attracting a wider audience and redefining editorial standards.
- Photography and Art
- Opportunity for photographers and artists to experiment with provocative concepts and unconventional aesthetics, pushing the boundaries of their craft and garnering attention.
