Celebrating Internet subculture and impeccable design, the MADE by bitchingandjunkfood.com collection gives a fresh take to the Spring 2013 season.
This lookbook portrays a "sinister beach fantasy scene" that is captivating in more ways than one. For starters, it pairs moontan makeup with delectably printed design to make for new age beach babe look that dazzles. MADE also utilizes GIFs by Alis Pelleschi and Sara Penney to draw attention to the design's detailing and to add a surreal twist that fascinates. The added movement adds a modernist element to each look.
Photographer Alis Pelleschi captures the ultra-hip vibe of this Spring 2013 look book that was styled by Marion Bergin and Kathryn Blunden. Ultimately, the aesthetic seen in the MADE by bitchingandjunkfood.com look book sets a new standard for Spring 2013 goth mermaid.
Why This Trend Is Growing
- Goth Beachwear
- Opportunity to disrupt the swimwear industry by incorporating dark aesthetics and subculture-inspired designs into beachwear.
- Moontan Makeup
- Opportunity to disrupt the beauty industry by creating makeup products specifically tailored to enhance the goth beachwear aesthetic, such as dark sunscreens and moontan enhancers.
- GIF Lookbooks
- Opportunity to disrupt the fashion industry by incorporating GIFs and other interactive elements into lookbooks and fashion campaigns, providing a more immersive experience for consumers.
Industries Being Reshaped
- Swimwear
- The incorporation of goth aesthetics and subculture-inspired designs in beachwear can disrupt the traditional swimwear industry by attracting a new demographic of consumers.
- Beauty
- The popularity of the moontan makeup trend presents an opportunity for the beauty industry to create products specifically targeted at goth beachwear enthusiasts.
- Fashion
- The utilization of GIFs and other interactive elements in fashion campaigns and lookbooks can disrupt the fashion industry by creating a more engaging and immersive experience for consumers.
