The Lonely Hearts SS11 collection is aptly named 'Alone.' It is as though the label has been struggling with the desire to fill to empty void in its heart and has now decided to embrace the single life with lacy lingerie numbers that celebrate the beauty of femininity. Soft and whimsical, the pieces also have a bit of an edge to show that just as roses have thorns, so do they.
The romantic sheerness and independent strength of the Lonely Hearts SS11 lingerie line is also reflected in ready-to-wear collection. With a sophisticated nomadic look, there is a 70s appeal to the billowing fabrics and digital prints. For the girls in search of a comfortable, tough and chic wardrobe, the Lonely Hearts SS11 collection has got them covered.
Key Themes Behind This Trend
- Romantic Strength
- Opportunity to develop lingerie and clothing lines that combine feminine softness with independent and edgy designs.
- Sophisticated Nomadic Look
- Opportunity to create a clothing collection that blends comfortable, billowy fabrics with digital prints and 70s appeal.
- Celebration of Femininity
- Opportunity to innovate lingerie designs that embrace and celebrate the beauty of femininity while also showing strength and independence.
Where This Applies
- Lingerie
- Industry opportunity to create lingerie collections that blend femininity and strength, and appeal to those looking for both comfort and edge.
- Fashion
- Industry opportunity to develop fashion lines inspired by the romantic sheerness and nomadic look in the Lonely Hearts SS11 collection.
- Apparel Manufacturing
- Opportunity for apparel manufacturers to create comfortable yet chic clothing lines that appeal to women on the go, who seek comfort and sophistication.
