Having a Christmas tree contributes to merriment and holiday spirit, but your seemingly innocent merriment and holiday spirit comes at the cost of millions of trees being discarded come January. The Living Christmas Company, founded by Scott Martin, aims to defy this tradition by renting ‘living’ trees to Los Angeles residents.
The trees are transplanted from their roots and put into pots that keep them alive. When the holidays are over, the Living Christmas Company picks up the trees from the renters and replant and nuture them until the following year (when, I assume, they will be rented out again). Find out more at Living Christmas Company.
Key Themes Behind This Trend
- Eco-friendly Tree Rentals
- Disruptive innovation opportunity: Create a business that offers rented living trees for various occasions, reducing waste and promoting sustainability.
- Sustainable Holiday Decor
- Disruptive innovation opportunity: Develop eco-friendly alternatives to traditional holiday decorations, such as reusable or biodegradable materials.
- Circular Economy Christmas
- Disruptive innovation opportunity: Establish a platform that facilitates the exchange or resale of holiday items, promoting resource efficiency and reducing waste.
Where This Applies
- Rental Services
- Disruptive innovation opportunity: Create a sharing economy platform that enables the renting of various products, reducing consumption and waste.
- Sustainability Consulting
- Disruptive innovation opportunity: Offer consulting services to businesses and individuals seeking to adopt more sustainable practices, such as eco-friendly decorations and initiatives.
- E-commerce
- Disruptive innovation opportunity: Build an online marketplace focused on providing sustainable and eco-friendly holiday products, catering to the growing demand for environmentally conscious shopping.
