The Lida Baday SS 2012 campaign is soft and eerie, with an overwhelming elegance woven into contemporary looks and effortless style. Lensed by photographer Chris Nicholls, the editorial is a vision of ghostly beauty. The cloudy, matte grey background accents the subtle color scheme of the line. Model Dani Seitz's long blond tresses wisp through the photographs like glowing extensions of her aura. Her doll-like blue eyes gaze into the audience with a mysterious curiosity and seemingly hard-earned wisdom.
The shoot was outfitted by stylist Justin German. The line boasts a highly contemporary edge, while exuding a classic sense of style. The tailoring of each piece is done to perfection, allowing structure and sensibility to balance. The looks are simple, yet highly expressive and emotionally charged.
Key Themes Behind This Trend
- Ghostly Beauty
- An emerging trend in fashion campaigns that creates an ethereal and mysterious aesthetic.
- Contemporary Elegance
- A trend where fashion campaigns combine modern looks with a timeless sense of style.
- Emotionally Charged Fashion
- A trend in fashion campaigns that aim to evoke strong emotions from the audience with expressive and impactful looks.
Where This Applies
- Fashion
- The fashion industry can embrace the trend of ghostly beauty in their campaigns to create a unique and captivating aesthetic.
- Photography
- Photographers can explore the trend of contemporary elegance to create visually stunning and timeless fashion editorials.
- Styling
- Stylists can tap into the trend of emotionally charged fashion to create impactful and memorable looks for fashion campaigns.
