Sportscar Suitcases

Lexus and Tumi Team Up to Create Luxury Travel Cases

Lexus and Tumi, a suitcase company, have teamed up to create a set of luxury luggage for Lexus customers that accompany its upcoming 2012 car.

The luggage goes with the 2012 Lexus LFA supercar, which is designed to complement the aesthetics of the auto. The Lexus and Tumi travel cases come in special sizes and are made from aluminum and carbon fiber, giving them a lightweight feel but making them durable at the same time.

Luxury Luggage
Creating high-end travel cases that are designed to match and complement luxury automobiles.
Collaboration
Teaming up with non-automotive companies to create unique and exclusive products for customers.
Lightweight Materials
Using aluminum and carbon fiber to create travel cases that are both lightweight and durable.

Where This Applies

Automotive
Automakers partnering with luxury luggage brands to enhance the overall customer experience.
Lifestyle
Companies in the luxury travel and fashion industries collaborating to create high-end travel accessories.
Material Science
Developing advanced lightweight materials for use in the automotive and luggage industries.
SCORE
1.9 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 28%
Activity 22%
Freshness 8%

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