The Lee 101 Spring/Summer 2013 lookbook centers around a group of average young men who rely on denim as functional workwear and casualwear.
Lee 101 is a company that prides itself on manufacturing quality denim pieces and relaxed basics. The spring/summer 2013 collection is hip, youthful and blue collar worker appropriate. The chic lookbook features young models as they venture through a day in the life of a mechanic. Every shot is denim-clad and the looks are casual and layered. The infamous Canadian tuxedo makes several appearances in the laidback lookbook. The fit of denim ranges and the collection boasts finishes from chambray to dark indigo washes.
The Lee 101 Spring/Summer 2013 lookbook is hip, happening and full of denim perfect for the local garage.
Key Themes Behind This Trend
- Functional Workwear Fashion
- Disruptive innovation opportunity: Develop a line of stylish and functional workwear that combines durability with fashionable designs.
- Laidback Denim Looks
- Disruptive innovation opportunity: Create a collection of relaxed and casual denim attire that caters to young individuals in blue-collar industries.
- Youthful Mechanic Aesthetic
- Disruptive innovation opportunity: Launch a marketing campaign and collection that embraces the youthful and trendy mechanic image, appealing to a younger demographic in the fashion industry.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Introduce innovative denim manufacturing techniques and designs that cater to the needs and preferences of blue-collar workers and young fashion enthusiasts.
- Workwear
- Disruptive innovation opportunity: Develop a range of workwear clothing that combines functionality, durability, and style, targeting young professionals in various industries.
- Marketing and Advertising
- Disruptive innovation opportunity: Utilize unique marketing strategies to tap into the growing trend of the youthful mechanic aesthetic, targeting fashion-conscious consumers and promoting the image of laidback denim attire.
