The Laurel Roth 'Peacocks' exhibit features some gorgeous works made of aesthetic accessories many use in their everyday lives. Making use of materials like fake nails, fake eyelashes, nail polish and hair clips, the exhibition is an extensive collection of creative work.
The peacock sculptures feature plenty of colors and shimmery sparkles, emphasizing the aesthetic purposes of these everyday items and transforming them into works of art.
Implications - Consumers have a strong urge to engage with escapist fantasies. This stems from the hyper-rational order of city living that has repressed the imagination. Companies looking to capitalize on this opportunity should create ad campaigns that enable the opportunity to transcend the quotidian; doing so will forge a more meaningful bond with consumers.
Why This Trend Is Growing
- Everyday Aesthetics
- The use of everyday objects and beauty products to create works of art.
- Escapist Art
- Art that provides an escape from daily life and allows the imagination to flourish
- Hyper-rational Repression
- The concept that a strictly rational society can stifle the imagination and creativity.
Industries Being Reshaped
- Beauty Industry
- The use of beauty products as art materials has the potential to disrupt traditional beauty marketing and advertising.
- Art Industry
- The use of everyday materials as art presents a new market for artists and galleries.
- Experiential Marketing Industry
- Creating immersive, transformative ad campaigns that offer an escape from everyday life.
